Marketing support is a crucial part of our efforts to help our district partners realize the revenue potential of their online education center and courses developed by them. Below is an overview of typical marketing activities that edPal and its district partners will work together on prior to launch of their education center or release of a new course.

Market Assessment
• Identify the target audience and answer the questions for each target audience:
  • What is our value benefit to each target audience?
  • Why should these targets do business with the district?
  • How do we find these customers by way of the web, direct marketing or referral?

Education Center and Course Launch Package
• District and edPal pre-launch project coordination
• Go to market activity planning
• Public Relations and Press Release